Publications - Intellectual Property
Rebranding enables the name, visual identity, positioning or message of a trademark to be redefined in order to maintain consumer interest and loyalty, gain an edge over competitors or reach new markets. However, whether temporary or definitive,…
The General Court of the European Union has once again emphasized that genuine use of a trademark is not determined solely by the geographic extent of its use, but by the commercial reality of the market in which it operates. In a recent case…
The application of AI to medical diagnosis is attracting growing interest from an industrial property perspective. In Europe, these inventions need to overcome two separate hurdles: the exclusion of certain diagnostic methods and the requirements…
A new regulatory framework has commenced for new genomic techniques and is set to transform plant innovation in Europe. Beyond the opportunities to develop more competitive and sustainable varieties, the sector must prepare for significant…
La irrupción de los agentes de IA abre nuevas oportunidades de eficiencia y automatización, pero también plantea retos inéditos en materia de responsabilidad, competencia, protección de datos y gobernanza. Frente a sistemas cada vez más autónomos y…
The new European regulation published in the OJEU will require many organizations to revisit their artificial intelligence (AI) compliance plans. While it introduces simplification measures and extends certain transition periods, it also modifies…
The legislative process surrounding the Digital Omnibus and AI Omnibus packages has placed a fundamental issue at the heart of the European debate: how to reduce burdens and gain competitiveness without eroding the trust, legal certainty and rights…
A combination of regulatory developments and recent judicial criteria have opened different avenues to adjust the duration of exclusivity periods.
The CJEU judgment in Idziski clarifies the criteria for jurisdiction in defamation cases involving dissemination across multiple Member States. The ruling distinguishes between content broadcast on television and on the internet, confirms the…
The emergence of synthetic content has reignited the debate over whether traditional legal mechanisms are sufficient to protect the right to honor. This right is now facing unprecedented challenges that strain the established standards by which it…
The first geographical indications for craft and industrial products are now a reality in the EU. From Limoges porcelain to Portuguese embroidery, this new framework creates fresh opportunities, as Spain moves forward with its first applications and…
In its Pelham judgment, the CJEU sets out, for the first time, the concept of “pastiche” as an autonomous limitation to copyright, clarifying its essential aspects and reinforcing artistic freedom in the use of existing works.