Mexico proposes to reinforce advertising guidelines for prepackaged foods and beverages
The Federal Commission for the Protection against Health Risks (COFEPRIS) has proposed new guidelines regulating the advertising of food and non-alcoholic beverages with warning labels. These provisions include restrictions on advertising schedules, platforms and formats, as well as additional requirements to obtain permits, which has generated questions regarding their interpretation and application.
In response to growing concern about childhood obesity in Mexico, authorities have adopted a restrictive approach to the advertising of food and non-alcoholic beverages, especially those high in sugar, fat and sodium. Recent legal reforms have led to the development of new guidelines that regulate the promotion of these products in traditional and digital media. However, these guidelines raise some doubts due to their prohibitionist scope, regulatory ambiguities and possible negative implications for advertisers, agencies and platforms, as they generate uncertainty about their compliance and effective application.
This document provides a detailed analysis.
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