Carolina Pina Sánchez
Carolina Pina is a Partner in the Intellectual Property Department and jointly manages the Sports & Entertainment and Media & Telecom practice areas at Garrigues, where she has pursued her professional career following her time at the renowned London firm Marks & Clerk, specializing in Intellectual Property. Moreover, Carolina is a renowned expert in image and media rights-related issues.
Carolina is a regular speaker at seminars and conferences staged by the Firm and a host of specialist centers, including most notably the New York Bar Annual Conference on Image Rights, and the International Trade Mark Association (INTA) Annual Meeting on Ambush Marketing in San Diego. She is also a member of the Editorial Board of the ARANZADI Sports and Entertainment Law Review.
She teaches on the Alfredo Di Stefano MBA in Sports Management, the Real Madrid Master’s Degree in Sports Law and the Master’s Degree in Sports Journalism at Universidad Europea de Madrid, the Master’s Degree in Intellectual Property at Universidad Autónoma de Madrid and specialist courses in Sports and Entertainment Law at Instituto de Empresa. Carolina also collaborates with other institutions such as the National Professional Football League, IESE, San Pablo CEU, the Spanish Digital Economy Association (ADIGITAL), the Spanish Renowned Brands Association and the Foundation for Law and Business Research (FIDE).
- Media Law
- Sports Law
- Entertainment Law
Degree in Law from Universidad de Alicante, Master’s Degree in International and Comparative Law from City of London Polytechnic (London) and postgraduate studies in Public Affairs Management from ICADE.
She is a member of the Madrid Bar Association, the Alicante Bar Association, a Partly Qualified Trade Mark Agent in the UK and an Arbitrator at the Arbitration and Mediation Center of the World Intellectual Property Organization (WIPO).
Carolina has co-authored various books, including “The Commercialization of Image Rights in Professional Sports” in Professional Sport (Editorial Bosch), “Commercial Communication Law” in Studies on the General Audiovisual Communication Law (Editorial Aranzadi), “The Right to One’s Own Image of Professional Sportsmen and Women” in Sports Case Law (Editorial Aranzadi), “The Protection of Image Rights and Trademarks in Online Gaming” in Online Gaming (Editorial Aranzadi) and “The Commercial Exploitation of Image Rights in the Sports and Entertainment Industries”, an article published in the Sports and Entertainment Law Review (Editorial Aranzadi).
She has also penned numerous noteworthy articles, such as “Rental Intellectual Property Rights” and “Sponsorship of Sport Events and Ambush Marketing”, both published in the European Intellectual Property Review (Sweet & Maxwell), “Image rights. A comparison between European and American Law” and “Ambush Marketing”, published in the Sports and Entertainment Law Review (Aranzadi) and “Gossip Magazines: Right to one’s own image – The decision on Caroline and Ernest of Hannover” (El País).
Lastly, her essay “From Dadaism to Mash up” won the 2009 International Prix Monique de la Union International des Avocats for the best essay.